by Alex Frew | Oct 8, 2024 | Google Ads
Running Google Ads campaigns is an essential part of digital marketing for businesses today, but setting up and launching ads is only the beginning. Without regular auditing, even the best campaigns can lead to wasted spend and missed opportunities. A Google Ads audit...
by Alex Frew | Oct 8, 2024 | Google Ads
Introduction In today’s highly competitive digital landscape, staying ahead of the curve often means knowing what your competitors are doing. One of the best ways to gain a competitive edge is by analyzing your rivals’ Google Ads campaigns. Partnering with experienced...
by Alex Frew | Jul 1, 2024 | Google Ads
Breakthroughs in AI: Enhancing Google Search AI advancements are revolutionising how we address search queries, enabling us to enhance the capabilities of Google Search significantly. To keep pace with evolving user behaviour, we continually improve AI-powered...
by Alex Frew | Jun 18, 2024 | Google Ads
Why Spy on Competitors’ Ads? Spying on competitors’ ads is a crucial strategy in the world of digital marketing. This practice allows you to gain insights into what your competitors are doing right and where they might be going wrong, providing you with the...
by Alex Frew | Jun 13, 2024 | Google Ads
Dive into the intricate world of Google ad auctions and uncover the mechanisms that determine ad placements and costs. Discover why focusing on cost per click (CPC) might not be the best approach to evaluating your advertising success. In the ever-evolving landscape...
by Alex Frew | Jun 12, 2024 | Google Ads
Over the last three decades, the keyword strategy landscape has undergone numerous transformations, shaped by trillions of searches. User queries have evolved from elaborate sentences to concise three-word searches, driven by a range of factors from predictable...
SEO Backlinking In 2025 – What you need to know.January 8, 2025
Top SEO and Content Marketing Trends to Watch in 2025: Stay Ahead of the GameJanuary 7, 2025
SearchGPT is Reshaping SEO: A Guide to Adapting Your StrategyNovember 1, 2024