Overview
In 2024, 3P Digital partnered with a prominent national business in the service body & ute canopy solutions market segment to deliver exceptional results. Faced with the need for strategic marketing to sustain growth, the business turned to 3P Digital for scalable and measurable solutions.
The Numbers That Speak for Themselves
At 3P Digital, our approach focuses on delivering measurable outcomes for our clients. Across both digital marketing efforts and integrated campaigns, we achieved:
- Digital Marketing Alone:
- 33:1 Return on Investment across all facets of new business digital acquisition.
- Completely scalable, allowing similar ROI results to be applied based on a budget tailored to client needs.
- Organic (SEO) ROI:
- For every $1 invested, campaigns generated $46 in sales deals generated, proving the value of long-term visibility.
- Paid Media ROI:
- For every $1 invested, campaigns generated $26 in sales deals generated, delivering highly targeted leads efficiently.
- Integrated Marketing Campaign ROI:
- For strictly new business, IMC efforts achieved a 30:1 ROI, turning strategic investments into significant revenue growth.
Integrated Marketing Campaign (IMC) Deliverables and Strategy
Throughout 2024, 3P Digital executed multiple IMCs targeting specific market segments. One standout campaign in the ute canopy & service body solutions market segment combined these key elements:
- Brochures: Educational materials tailored to fleet management decision-makers.
- Editorial: A double-page feature in a summer magazine edition, addressing critical pain points in fleet management.
- EDM Campaigns: Highly targeted email outreach designed to engage, nurture, and convert prospects.
- AI-Powered Appointment Setter Calls: Followed up with interested leads, ensuring inquiries turned into actionable opportunities for the sales team.
Results
This comprehensive IMC delivered incredible outcomes, including:
- 34 New Business Calls generated directly through campaign efforts.
- 7 Deals Created
- A strong campaign pipeline that continues to drive ongoing growth for the client.
Why This Matters
This case study highlights the power of combining organic SEO, paid media, and integrated marketing campaigns to achieve measurable, scalable results. Whether you’re looking for long-term visibility, quick lead generation, or strategic marketing efforts tailored to your industry, 3P Digital can deliver solutions that make a tangible impact on your business growth.
FAQ’s
1. What results did 3P Digital achieve for the service body and ute canopy market segment?
3P Digital delivered exceptional outcomes, including $15M+ in closed deals through digital marketing, an ROI of 46:1 for SEO, 26:1 for paid media, and 30:1 for Integrated Marketing Campaigns focused on new business.
2. What is an Integrated Marketing Campaign (IMC)?
An IMC combines multiple marketing channels and strategies, such as brochures, editorials, EDM campaigns, and AI-powered appointment setter calls, to engage prospects and convert them into leads or sales.
3. How scalable are 3P Digital’s marketing solutions?
Our digital marketing approach is completely scalable, ensuring similar ROI results can be achieved based on budgets tailored to your business needs.
4. What deliverables were included in the IMC for the service body and ute canopy market?
The campaign included brochures, a double-page editorial in a magazine, targeted EDM campaigns, and AI-powered appointment setter calls, all aimed at generating leads and driving new business.
5. How much investment is typically required for an IMC, and what ROI can be expected?
An IMC typically requires an investment of $40-60K, depending on segment size and media placements. Clients have achieved an average ROI of 15-30:1, with strictly new business IMCs delivering up to 30:1 ROI.
6. Can 3P Digital’s approach deliver similar results for my business?
Yes! Our strategies are tailored to each client’s unique needs and industry. With scalable solutions, we can deliver measurable results and help grow your business.
Ready to Achieve Similar Results?
Get in touch with us today to discuss how our scalable and data-driven marketing strategies can help your business thrive.
Alex Frew is a prominent figure in the digital marketing landscape in Queensland, Australia. He is the founder of 3P Digital, an agency that operates on a unique pay-per-performance model. This model aligns the agency’s success directly with the success of its clients, ensuring that if the clients don’t see results, the agency doesn’t get paid. This approach has set 3P Digital apart from traditional digital marketing agencies, which often charge retainers regardless of performance.
Before establishing 3P Digital, Alex co-founded and successfully grew several other digital marketing agencies, including Yes Digital, Digital Six, and 2X Digital. His experience spans over eight years, during which he identified a strong demand among Australian businesses for a marketing agency that shares both the rewards and risks of their marketing efforts.
Alex’s leadership at 3P Digital emphasizes growth, transparency, and authentic client connections. The agency offers a wide range of services, including PPC management, SEO, YouTube SEO, strategy and research, technical SEO audits, and real-time reporting. This comprehensive service offering is designed to meet the diverse needs of their clients and ensure measurable outcomes.
Overall, Alex Frew’s innovative approach and commitment to client success have made him a notable figure in the Queensland digital marketing community.
