by Alex Frew | Jul 1, 2024 | Google Ads
Breakthroughs in AI: Enhancing Google Search AI advancements are revolutionising how we address search queries, enabling us to enhance the capabilities of Google Search significantly. To keep pace with evolving user behaviour, we continually improve AI-powered...
by Alex Frew | Jun 18, 2024 | Google Ads
Why Spy on Competitors’ Ads? Spying on competitors’ ads is a crucial strategy in the world of digital marketing. This practice allows you to gain insights into what your competitors are doing right and where they might be going wrong, providing you with the...
by Alex Frew | Jun 13, 2024 | Google Ads
Dive into the intricate world of Google ad auctions and uncover the mechanisms that determine ad placements and costs. Discover why focusing on cost per click (CPC) might not be the best approach to evaluating your advertising success. In the ever-evolving landscape...
by Alex Frew | Jun 12, 2024 | Google Ads
Over the last three decades, the keyword strategy landscape has undergone numerous transformations, shaped by trillions of searches. User queries have evolved from elaborate sentences to concise three-word searches, driven by a range of factors from predictable...
by Alex Frew | May 26, 2024 | Google Ads
The GML keynote was a whirlwind of innovation, lasting a rapid hour and a half. Here are the standout announcements from the event. 1. Automatic Ad Placements in AI Overviews Google has taken a significant leap in integrating AI with its ad placements. Building on its...
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