Stop Renting an Agency.
Start Partnering for Growth.
We don't just execute campaigns. We Profile your business, Plan your growth strategy, and Perform with guaranteed accountability. Because strategy without execution is consulting. Execution without strategy is gambling.
Introducing the 3P Framework: Profile • Plan • Perform
Profile / Plan / Perform
Intelligence. Strategy. Results.
Profile
Uncover your unfair advantage
Plan
Build your growth blueprint
Perform
Execute with accountability
The 3P Framework: Where Strategy Meets Execution
Most agencies jump straight to execution without understanding your business. Consultancies deliver strategy documents that sit on shelves. We do both, with accountability for results.
Profile: Deep Discovery
"We don't guess. We uncover your unfair advantage."
We start with intelligence, not tactics. Through deep business discovery, competitive mapping, SWOT analysis, and market positioning research, we uncover what truly makes you different. This is where we learn your story, understand your customers, and identify the blue ocean opportunities your competitors are missing.
What's Included:
- Business deep dive and stakeholder interviews
- Competitive intelligence and market analysis
- SWOT and opportunity mapping
- Customer research and ICP development
- Brand positioning and differentiation strategy
Plan: Strategic Roadmap
"Strategy without execution is consulting. We build the bridge."
Based on the intelligence from Phase 1, we build a comprehensive strategic roadmap. This isn't just a document; it's a detailed action plan aligning your business goals with the most effective digital channels and tactics. We define the KPIs, the budget, and the exact steps needed to achieve your growth targets.
What's Included:
- Brand archetype and positioning strategy
- Ideal customer profile (ICP) development
- Messaging framework and style guide
- Blue ocean vs red ocean strategy
- Offer architecture and value ladder
- Growth roadmap and channel strategy
Perform: Growth Execution
"Execution without strategy is gambling. We deliver results."
This is where the rubber meets the road. We execute the plan with relentless focus on performance. We don't just 'set and forget'; we monitor, analyse, and optimise in real-time. Our pay-for-performance model ensures we are as invested in your success as you are. We are accountable for the results we promise.
What's Included:
- SEO and content strategy (informed by Plan)
- Paid media and PPC (Google, META, LinkedIn)
- CRM development and marketing automation
- Conversion rate optimisation
- Performance-based pricing and guaranteed accountability
- Ongoing optimisation and reporting
Why This Works
Traditional agencies execute without understanding your business. Consultancies strategise without executing. We do both, with accountability. Profile gives us intelligence. Plan gives us strategy. Perform delivers results. This is the future of marketing partnerships.
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Why Traditional Agencies Are Failing Australian Businesses
You've probably experienced this: agencies that execute tactics without understanding your business, or consultancies that deliver strategy documents and disappear. Both are broken models.
The Traditional Agency Problem
- Jump straight to tactics (SEO, ads, social) without strategic foundation
- Use "best practices" and templates, not custom intelligence
- Charge fixed retainers regardless of results
- Focus on activity metrics (clicks, impressions) not business outcomes
- Don't understand your competitive position or market dynamics
- Siloed execution (SEO team doesn't talk to SEM team)
- Will be replaced by AI within 24 months
"We burned through three agencies in 18 months. Same story every time: they ran ads, sent reports, but never understood what makes our business different. We were just another retainer to them."
— CEO, $8M Professional Services CompanyThe 3P Digital Difference
- Start with intelligence (Profile) before execution
- Custom strategy (Plan) built on your unique competitive position
- Performance-based pricing tied to your results
- Focus on business metrics (revenue, profit, growth)
- Deep understanding of your market, customers, and competitors
- Integrated execution across all channels
- Use AI as a tool to enhance strategic execution
"The Profile phase alone was worth 10x the investment. They uncovered insights about our customers that we'd never seen. Then they built a strategy around it and executed with precision. 127% revenue growth in 6 months."
— Founder, $5M Recruitment AgencyReal Results from the 3P Framework
These aren't vanity metrics. These are business outcomes driven by intelligence-informed strategy and accountable execution.
Leading Australian Automotive Parts Supplier
Challenge:Plateaued at $12M revenue, losing market share to online competitors.
Profile Phase Discovery
"Uncovered untapped B2B trade market segment being ignored by competitors who focused only on retail."
Plan Phase Strategy
"Repositioned brand from retail to trade focus with targeted messaging for mechanics and workshops."
Perform Phase Results
- 46:1 SEO ROI
- $2.3M in new B2B revenue
- 127% increase in qualified trade leads
Sydney-Based Construction & Renovation Company
Challenge:High Google Ads spend ($8K/month) with poor conversion rates and low-quality leads.
Profile Phase Discovery
"Customer research revealed 67% of profitable clients were "first-time renovators aged 35-45 in inner-city suburbs," not generic "homeowners.""
Plan Phase Strategy
"Developed messaging framework focused on "guiding first-timers through the renovation process" with transparent pricing and guaranteed timelines."
Perform Phase Results
- 63% reduction in cost per lead ($247 → $91)
- 292% increase in conversion rate (1.2% → 4.7%)
- 55% shorter sales cycle (47 days → 21 days)
Tech Recruitment Agency, Sydney
Challenge:Competing with 200+ generic recruitment agencies, forced to compete on price, 6-month sales cycles.
Profile Phase Discovery
"Competitive analysis revealed no agencies were positioning specifically for tech scale-ups (Series A to Series C)."
Plan Phase Strategy
"Repositioned as "the only recruitment agency in Sydney specialising in tech scale-ups," creating blue ocean differentiation."
Perform Phase Results
- 87% increase in average placement fee ($15K → $28K)
- 67% shorter sales cycle (6 months → 2 months)
- $2M in new revenue from niche positioning
Strategic Partner vs Traditional Agency vs Consultancy
We're not a traditional agency (execution without strategy) or a consultancy (strategy without execution). We're a strategic growth partner that does both, with accountability.
Strategy + Execution + Accountability = Growth
We're the only Australian marketing partner that combines deep business intelligence (Profile), strategic blueprint development (Plan), and performance-based execution (Perform). This is the future of marketing partnerships.
Choose Your Path
Ready for the full strategic partnership? Or want to start with a specific service? We serve both. But we'll be honest: businesses that start with Profile get better results.
Start with Strategy
For businesses ready to unlock their unfair advantage
Begin with our Profile phase to uncover deep business intelligence about your customers, competitors, and market position. Then move to Plan to develop your growth blueprint. Finally, Perform with performance-based execution informed by strategy. This is how you build sustainable competitive advantage.
What You Get:
- Profile: Deep business discovery and competitive intelligence
- Plan: Strategic blueprint, brand positioning, and messaging framework
- Perform: Performance-based execution across all channels
- Ongoing partnership with guaranteed accountability
- Direct access to Alex Frew and senior strategists
Best For:
- Businesses with $1M+ revenue
- Ready for transformation, not just tactics
- Want sustainable competitive advantage
- Willing to invest in long-term growth
This is a growth initiative, and pricing reflects the strategic value and competitive advantage delivered.
"The Profile phase was the best investment we've ever made. 127% revenue growth in 6 months." — CEO, $8M Services Company
Start with a Service
For businesses that need immediate execution
Not ready for the full strategic engagement? We also offer performance-based execution for specific services. Start here, see the results, and upgrade to the full 3P Framework when you're ready. Many of our best clients started this way.
What You Get:
- Specific service execution (SEO, Paid Media, CRM, etc.)
- Performance-based pricing (you only pay for results)
- Data-driven, best-practice approach
- Option to upgrade to Profile + Plan at any time
- Monthly reporting and optimisation
Best For:
- Businesses with immediate tactical needs
- Want to test the partnership before full commitment
- Budget-conscious or cautious after previous agency experiences
- Need quick wins while planning long-term strategy
Not Sure Which Path is Right for You?
Book a free 30-minute strategy session. We'll review your business, discuss your goals, and recommend the best path forward. No obligation, no sales pitch.
Book Free Strategy SessionClient Success Stories: The Full 3P Journey
See how Profile intelligence and Plan strategy transform Perform results.
MEC Builders
Sydney, NSW
The Challenge
MEC Builders was spending $8,000/month on Google Ads with a cost per lead of $247 and a conversion rate of just 1.2%. They were attracting price shoppers and tyre kickers, not serious buyers. Three previous agencies had failed to improve results.
The 3P Framework Journey
Profile: Deep Discovery
Through customer interviews with their 20 most profitable clients, we discovered that 67% were "first-time renovators aged 35-45 in inner-city suburbs" who valued transparent pricing and guaranteed timelines over lowest price.
Competitive analysis revealed all competitors were targeting generic "homeowners" with "quality workmanship" messaging. Blue ocean opportunity identified.
Plan: Strategic Blueprint
Developed brand positioning: "The construction company for first-time renovators who hate surprises."
Created messaging framework focused on transparent pricing, guaranteed timelines, and plain-English communication.
Built offer architecture with "Free First-Timer Consultation" as entry point to qualify and nurture leads.
Perform: Accountable Execution
Rebuilt Google Ads targeting first-timer keywords ("first time renovation Sydney," "renovation advice for beginners").
Rewrote all ad copy and landing pages around Plan messaging framework.
Implemented CRM automation to nurture first-timer leads with educational content.
Trained sales team on new messaging and positioning.
The Results
"The Profile phase uncovered insights we'd never seen, even though we'd been in business for 15 years. The Plan gave us clarity and differentiation. The Perform results speak for themselves. This is the best marketing investment we've ever made."
— Director, MEC BuildersTech Recruitment Agency
Sydney, NSW
The Challenge
A Sydney-based recruitment agency was competing with 200+ generic recruiters, forced to compete on price, and experiencing 6-month sales cycles. Average placement fee was $15K. They had no clear differentiation and were losing deals to larger, established competitors.
The 3P Framework Journey
Profile: Deep Discovery
Customer research revealed 73% of their most profitable placements were for tech scale-ups (Series A to Series C), not corporates or startups.
Competitive analysis showed no recruitment agencies in Sydney were positioning specifically for this niche. All were generic "recruitment agencies."
Market analysis confirmed tech scale-up segment was growing 40% year-on-year in Sydney.
Plan: Strategic Blueprint
Repositioned as "The only recruitment agency in Sydney specialising in tech scale-ups (Series A to Series C)."
Developed messaging framework speaking to scale-up challenges: rapid hiring, cultural fit, technical expertise.
Created offer architecture with "Scale-Up Hiring Audit" as lead magnet to attract ideal clients.
Built content strategy targeting scale-up founders and HR leaders on LinkedIn.
Perform: Accountable Execution
Rebuilt website around niche positioning with scale-up case studies and testimonials.
Launched LinkedIn outreach campaign targeting scale-up founders and HR leaders.
Created SEO content targeting "tech recruitment for scale-ups" and related keywords.
Developed partnership strategy with VC firms and accelerators serving scale-ups.
The Results
"The Profile phase identified a blue ocean opportunity we'd never considered. The Plan gave us a positioning strategy that eliminated 95% of our competition. The Perform results have been transformational. We're now the go-to recruiter for tech scale-ups in Sydney."
— Founder, Tech Recruitment AgencyLeading Australian Automotive Parts Supplier
The Challenge
A $12M automotive parts supplier was plateauing, losing market share to online competitors, and over-reliant on retail customers. SEO traffic was high but conversion rates were low. They needed a new growth strategy.
The 3P Framework Journey
Profile: Deep Discovery
Competitive analysis revealed all competitors were focused on retail (DIY car owners), ignoring the B2B trade market (mechanics, workshops, auto repair shops).
Customer research showed their highest-value customers were trade buyers, not retail, but marketing was entirely retail-focused.
Market analysis identified $8M opportunity in untapped B2B trade segment.
Plan: Strategic Blueprint
Repositioned from "automotive parts retailer" to "trade-focused automotive parts supplier."
Developed dual-brand strategy: retail brand for DIY customers, trade brand for mechanics and workshops.
Created messaging framework for trade audience: bulk pricing, fast delivery, technical support.
Built offer architecture with trade account sign-up and loyalty program.
Perform: Accountable Execution
Launched separate trade-focused website with bulk pricing and trade account features.
Implemented SEO strategy targeting trade keywords ("automotive parts wholesale," "mechanic parts supplier Sydney").
Developed outbound sales campaign targeting mechanics and workshops.
Created trade-specific content (installation guides, technical specs, product comparisons).
The Results
"The Profile phase uncovered a massive opportunity we'd been ignoring for years. The Plan gave us a clear strategy to capture it. The Perform execution has been flawless. We've opened an entirely new revenue stream."
— Managing Director, Automotive Parts SupplierStrategy-Informed Execution
Our Perform phase services are enhanced by Profile intelligence and Plan strategy. This is what makes our execution different from every other agency.
SEO Services
"We don't just optimise for rankings. We optimise for your unfair advantage."
Drive organic traffic with SEO strategies informed by your competitive positioning (Profile) and growth strategy (Plan). We target keywords your profitable customers actually use, create content that speaks to your ideal customer profiles, and build authority in your blue ocean market.
What's Included:
💡 Strategic Advantage: When informed by Profile + Plan: 3x higher conversion rates, 2x faster rankings, targeting keywords competitors miss.
Paid Media (PPC)
"Strategy-informed ads that target your ideal customers, not just broad audiences."
Maximize ROI with targeted advertising campaigns across Google, Facebook, LinkedIn, and more. We use deep customer insights to reach the right people with the right message at the right time.
What's Included:
💡 Strategic Advantage: Profile insights reduce cost per lead by 60% on average.
Social Media Marketing
"Build brand authority in your blue ocean market with content that cuts through."
Engage your audience and build community with strategic social media management. We create content that resonates with your ideal customers and establishes your brand as a thought leader.
What's Included:
💡 Strategic Advantage: Plan messaging framework ensures consistent brand voice across all channels.
Conversion Rate Optimisation
"Turn more visitors into customers with messaging that speaks to your ICPs."
Improve your website's performance and maximise the value of every visitor. We use data-driven insights to optimise user journeys, landing pages, and calls-to-action.
What's Included:
💡 Strategic Advantage: Plan-informed CRO delivers 2-3x higher conversion rates.
CRM Development
"Automate your marketing and sales with systems built for your customer journey."
Streamline your operations and nurture relationships with custom CRM solutions. We implement and optimise CRM systems to track leads, automate follow-ups, and manage customer data.
What's Included:
💡 Strategic Advantage: Profile customer insights inform segmentation and automation logic.
Content Marketing
"Create content that positions you as the category leader in your market."
Attract and engage your target audience with high-quality, valuable content. We develop content strategies that build trust, authority, and drive organic traffic.
What's Included:
💡 Strategic Advantage: Plan brand positioning and messaging framework guide all content.
Email Marketing
"Nurture leads with messaging that speaks directly to their pain points and goals."
Build lasting relationships and drive repeat business with targeted email campaigns. We design and execute email strategies that deliver value and convert leads into loyal customers.
What's Included:
💡 Strategic Advantage: Profile ICP development ensures highly targeted, relevant email campaigns.
Marketing Automation
"Scale your marketing with intelligent automation informed by customer behavior."
Increase efficiency and personalization with advanced marketing automation. We set up workflows that trigger relevant actions based on user behavior, ensuring timely and relevant communication.
What's Included:
💡 Strategic Advantage: Profile customer journey mapping informs automation workflows.
AI Solutions
"Leverage AI to enhance execution, not replace strategic thinking."
Stay ahead of the curve with cutting-edge AI marketing solutions. We integrate AI tools to improve efficiency, personalization, and data analysis, while maintaining strategic oversight.
What's Included:
💡 Strategic Advantage: AI amplifies Profile insights and Plan strategy, delivering faster results.
Analytics & Reporting
"Track what matters: business outcomes, not just marketing metrics."
Make informed decisions with transparent, data-driven reporting. We provide comprehensive dashboards and regular reports that focus on the metrics that drive business growth.
💡 Strategic Advantage: Plan goals and KPIs guide reporting focus on revenue and profit.
Want Better Results? Start with Profile.
Services are 3x more effective when informed by Profile intelligence and Plan strategy. See how the 3P Framework enhances execution.
Proven Results Across Industries
The 3P Framework works for any industry. We've helped businesses like yours uncover their unfair advantage and transform their growth.
Mortgage Broking
We help mortgage brokers differentiate in a crowded market through Profile-driven positioning and Plan-informed messaging. From first-home buyers to investors, we help you attract and convert your ideal clients.
Recruitment Agencies
We help recruitment agencies find their niche (tech, healthcare, executive) and dominate it through strategic positioning and targeted marketing.
Gyms & Fitness
We help gyms and fitness businesses differentiate from big-box competitors through community positioning, local SEO, and targeted lead generation.
Professional Services
We help professional services firms (accounting, legal, consulting) build authority and generate high-value leads through thought leadership and strategic content.
Healthcare & Medical
We help healthcare providers attract ideal patients through local SEO, reputation management, and patient-focused messaging.
E-commerce & Retail
We help e-commerce businesses increase conversions through CRO, strategic SEO, and performance-based paid media.
Don't See Your Industry? We've Probably Worked with It.
The 3P Framework is industry-agnostic. Whether you're in B2B services, retail, healthcare, or something else entirely, the principles of Profile • Plan • Perform apply.
Trusted by Australia's Leading Brands
From startups to established enterprises, businesses choose 3P Digital for strategic growth with performance accountability.
Google CEO Advisory Board Member (2019-2020)
83 BETA Programs Led for Google (80% Global Adoption)
Scaled Companies from $5M to $330M
4.9/5 Average Client Rating
Ready to Transform Your Business?
Book a free 30-minute strategy session. We'll review your business, discuss your goals, and recommend whether the 3P Framework is right for you. No obligation, no sales pitch.
Book Your Free Strategy Session
Why Choose 3P Digital?
Partner with Alex Frew & the team
Strategic + Execution + Accountability
We Profile your business to uncover your unfair advantage, Plan your growth strategy to cut through the noise, and Perform with guaranteed results. The only Australian agency combining all three.
Performance-Based Pricing
Our retainer is tied to your success. Miss targets and our fee reduces. Exceed them and we both win. You only pay for results, not just activity.
Proven Track Record
10+ years experience. Google CEO Advisory Board member. 7280+ clients served. $100M+ in revenue generated. 127% average ROI increase.
Deep Business Intelligence
We don't guess. We start with Profile phase intelligence gathering: customer research, competitive analysis, market positioning. Strategy informed by data, not assumptions.
AI-Enhanced Execution
We use AI to enhance our work, not replace strategic thinking. Faster execution, better optimisation, lower costs. The future of marketing, today.
"I've worked with 5 agencies over 10 years. 3P Digital is the first that actually understood my business and delivered real results. The Profile phase alone was worth 10x the investment."
— CEO, $12M Professional Services CompanyWhat Happens Next?
Book Your Call
Choose a time that works for you. We'll send a calendar invite and preparation questions.
Strategy Session
30-minute call with Alex or a senior strategist. We'll review your business and recommend the best path forward.
Get Started
If it's a good fit, we'll create a custom proposal and kick off your Profile phase within 7 days.
Not Ready to Book? Download Our Free Guide.
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