Pay for performance · Australia
We win when you win.
A digital marketing agency that puts part of its fee on the line. We align what you pay to the results we agree, across your whole growth engine, not just one channel.
Trusted by 7,280+ Australian businesses · 10+ years experience · Google Partner
Conversion climbed from 1.2% to 4.7% as we aligned the work to leads, not vanity metrics.
What is a pay-for-performance digital marketing agency?
A pay-for-performance digital marketing agency ties part of its fee to the results you agree together, rather than charging a flat retainer whether outcomes come or not. At 3P Digital we set the targets up front (leads, qualified enquiries, cost per acquisition and revenue), then a portion of what you pay rises and falls with how we deliver across SEO, paid media, social and conversion, run by one team. You see leads and revenue against spend on a live dashboard, 24/7, and the work runs month to month with no lock-in. It is a pricing model rather than a guarantee, so we put our own fee on the line instead of promising results we cannot control.
How pay-for-performance works
Fees aligned to results, across the whole engine.
Most agencies bill the same fee whether the results come or not. We line a portion of ours up with the outcomes we agree, so we are genuinely invested in your growth.
We agree the numbers that matter
Leads, qualified enquiries, cost per acquisition, revenue. We set the targets together up front, in plain language, so success is never a matter of opinion.
Part of our fee rides on those results
We tie a portion of what you pay to the outcomes we agreed. Hit the targets and we earn it. Fall short and our fee comes down. Real skin in the game, not a promise.
You see everything, live
A dashboard you can open any time, 24/7. Leads and revenue against spend across the whole engine, not a screenshot of where you rank this week.
Performance-aligned vs fixed retainer
Two ways to pay an agency. Only one shares the risk.
An honest look at how a performance-aligned model differs from the flat retainer most agencies run on.
We win when you win
- Part of our fee moves with the results we agreed
- Targets set together, in plain English, up front
- One team across SEO, paid, social and conversion
- Live dashboard tied to leads and revenue
- Month to month, no lock-in
You pay the same either way
- Flat monthly fee whether results come or not
- Reporting on rankings and impressions, not revenue
- Channels siloed across separate invoices
- Activity reports stand in for outcomes
- Often locked into 6 or 12 month contracts
Proof it works
Results we have actually delivered.
Conversion lifted from 1.2% to 4.7% while cost per lead fell 63%, from $247 to $91.
574 extra leads while we cut their Google Ads spend by 63.5%. More results, less budget.
$2.3M in new B2B revenue over 12 months from trade-focused content competitors had ignored.
The whole growth engine
Align fees across the services that move revenue.
This is a pricing model, not a single service. We shape the performance-aligned portion around whichever mix fits your goals. Each service has its own transparent starting price.
SEO
About half the typical agency floor.
From $800/mo
Paid media
Google and Meta, managed for return.
From $500/mo + ad spend
Organic social
Content that builds an audience.
From $1,200/mo
Conversion optimisation
Turn the traffic you already pay for into leads.
Quoted per project
Month to month. No lock-in contracts. We set the targets and the structure together before anything starts.
Pay-for-performance questions, answered straight
How the model works, what it does and does not promise, and how we price it.
It means part of our fee is tied to the results we agree with you up front, across the whole growth engine, not just one channel. We set the targets together (leads, qualified enquiries, cost per acquisition, revenue), then a portion of what you pay moves with how we deliver against them. When you win, we win. It is a marketing pricing model, not a magic guarantee, and we are honest about that.
A fixed retainer charges the same flat fee whether the results show up or not, and usually reports on rankings or impressions. With a performance-aligned model, part of our fee rises and falls with the outcomes we agreed, and we report against leads and revenue on a live dashboard. The difference is accountability: we both have a reason to chase the numbers that grow your business.
The whole engine. SEO, paid media, organic social and conversion optimisation can all sit inside a performance-aligned arrangement, run by one team rather than billed as separate silos. We start with a free strategy session to work out which mix fits your goals, then agree the targets and the structure together.
No, and we would be wary of anyone who does. Search, ads and markets all shift, and honest results take real work. What we do instead is put part of our own fee on the line against the targets we agree, so our incentive is genuinely lined up with yours. That is a fairer deal than a promise we cannot control.
There is no one-size fee, because the structure depends on your goals, your margins and the mix of services. For a sense of the floor, our SEO starts from $800 a month, paid media from $500 a month plus ad spend, and organic social from $1,200 a month. You can see all of it on our services page. We then shape the performance-aligned portion around the targets we set together.
No. We work month to month with no lock-in. We would rather earn your business every month by delivering results than hold you to a 12-month agreement. If it is not working, you are free to leave.
Reviewed by
Alex Frew
Founder, 3P Digital
Pay-for-performance marketing at 3P is led by Alex Frew. He served on the Google CEO Advisory Board from 2019 to 2020 and led a group that ran 83 Google BETA programs, 80% of which went on to be adopted globally. Earlier in his career he helped scale CSG from $5M to $330M through its ASX listing.
More about Alex- Google CEO Advisory Board, 2019 to 2020
- Led 83 Google BETA programs, 80% adopted globally
- Scaled CSG from $5M to $330M to ASX listing
- 10+ years in digital marketing
Let's line our fee up with your growth.
Book a free strategy session and we will work out the targets, the mix and the structure together. No obligation, no jargon.