CRM Development · Australia
Turn the leads you generate into deals that close.
We build and automate your CRM, including the pipeline, lead nurturing, integrations and workflows, so every enquiry is captured, followed up and worked. No lead falls through the cracks.
Trusted by 7,280+ Australian businesses · 10+ years experience · Google Partner
Your CRM, set up to close
- A pipeline that matches how you actually sell
- Automated follow-up so no lead goes cold
- Your tools and forms connected and in sync
- Workflows that handle the repetitive admin
- Dashboards that show what converts
What does CRM development involve?
3P Digital builds and automates your CRM around the way you actually sell, including the pipeline and deal stages, lead nurturing, integrations and workflows, so every enquiry is captured, followed up and worked. We configure the platform, connect your website forms, ad platforms, calendars, quoting tools, email and accounting, and migrate your existing data cleanly before go-live. We build on the major platforms, including HubSpot, Salesforce, Pipedrive, Zoho and GoHighLevel, and report against pipeline and revenue rather than activity.
Why our CRM work is different
A CRM that converts leads, not just stores them.
Plenty of businesses pay for leads, then lose them to slow follow-up and a CRM no one keeps up to date. We build the system that catches every one and works it automatically.
Built around your pipeline, not a template
We map the way you actually sell, then build the stages, fields and rules to match. The CRM fits your process instead of forcing your team to change theirs.
Automation that does the chasing for you
Every new lead gets followed up the moment it lands. Reminders, sequences and tasks fire automatically, so nothing waits on someone remembering to act.
Reported against pipeline, not activity
You see leads, deals and revenue moving through the funnel, not a list of features we switched on. The CRM earns its place by closing more of what you already generate.
What's included
Everything your CRM needs to do the selling.
We build the pieces that matter and wire them together, so your CRM runs as one system instead of a box of features no one uses.
Pipelines & deal stages
A clear, visual pipeline that mirrors how your deals really progress, so everyone knows what to do next and nothing stalls in limbo.
- Custom stages and fields
- Lead and deal scoring
- Win and loss tracking
- Forecasting views
Lead nurturing & follow-up
Automated sequences and reminders that keep every lead warm until they are ready to buy, without your team lifting a finger.
- Email and SMS sequences
- Automatic follow-up tasks
- Lead routing and assignment
- Re-engagement for cold leads
Integrations
Your CRM connected to the tools you already use, so data flows in one direction and your team stops copying things between tabs.
- Website and lead forms
- Ad platforms and landing pages
- Calendars and quoting tools
- Accounting and email
Automations & workflows
Behind-the-scenes rules that handle the repetitive admin: assigning leads, sending updates, creating tasks and moving deals along.
- Trigger-based workflows
- Internal notifications
- Auto-created tasks and records
- Status-driven actions
Setup & migration
We configure the platform, bring your existing contacts and history across cleanly, and make sure the team can actually use it from day one.
- Platform configuration
- Data migration and clean-up
- User roles and permissions
- Team training and handover
Reporting & dashboards
Live dashboards that show what is working, where deals get stuck, and which sources actually turn into revenue.
- Pipeline and revenue views
- Source and conversion tracking
- Activity and team reporting
- Custom dashboards
Platforms
We build on the platform that fits you.
We will recommend the right CRM for your team and budget, not push one product. Already on a platform? We will build on what you have.
How it works
From messy pipeline to a system that sells.
A clear, low-fuss process. We scope the work and agree a fixed price before we build anything.
Map how you sell
We sit down with your team, map your real sales process and find where leads currently slip through the cracks.
Design the CRM
We shape the pipeline, fields, automations and integrations around that process, then agree the plan before we build.
Build & connect
We configure the platform, wire up your tools and migrate your data so everything lives in one place and stays in sync.
Train & hand over
We get your team confident on the system with training and documentation, then support you through go-live.
Refine over time
We watch how it performs, tighten the automations and adjust the pipeline as your business grows.
CRM Development Frequently Asked Questions
Straight answers on platforms, integrations, data and how we work.
Often you do not need a new one, you need the one you have set up properly. We work with what you already use, fix the pipeline and automations, and connect it to the rest of your tools so it finally earns its keep.
We build on the major platforms, including HubSpot, Salesforce, Pipedrive, Zoho and GoHighLevel. We will recommend the right fit for your team and budget rather than pushing one product. If you already have a preference, we will build on that.
Most leads are lost to slow or missed follow-up, not lack of interest. A CRM built around your pipeline makes sure every lead is captured, assigned and followed up automatically, so the leads you are already paying to generate actually turn into conversations and deals.
Yes. Integrations are a core part of the work. We connect your website forms, ad platforms, calendars, quoting tools, email and accounting so data flows in automatically and your team stops re-entering it by hand.
Yes. We bring your contacts, companies and deal history across, clean it up along the way, and check it before go-live so you start on accurate data rather than a fresh, empty system.
It depends on the platform, how many integrations you need and how complex your sales process is. The simplest way is a quick call: we will look at what you have, scope the work and give you a clear, fixed price before anything starts.
Reviewed by
Alex Frew
Founder, 3P Digital
CRM development at 3P is led by Alex Frew. He served on the Google CEO Advisory Board from 2019 to 2020 and led a group that ran 83 Google BETA programs, 80% of which went on to be adopted globally. Earlier in his career he helped scale CSG from $5M to $330M through its ASX listing.
More about Alex- Google CEO Advisory Board, 2019 to 2020
- Led 83 Google BETA programs, 80% adopted globally
- Scaled CSG from $5M to $330M to ASX listing
- 10+ years in digital marketing
Stop losing the leads you already paid for.
Book a free strategy session. We will look at how your leads flow today and show you where a better CRM would close more of them.