Packaging ecommerce store
The challenge
Packaging is a price-driven category where clicks are easy to buy and profit is easy to burn. The account had no reliable line from ad spend to sales, so budget decisions were guesses.
The results
The 3P framework journey
Profile · Deep discovery
- Rebuilt conversion and revenue tracking so every dollar of ad spend reports against real sales value, not form fills.
- Mapped which products and search terms actually produced profitable orders, and which just produced clicks.
Plan · Strategic blueprint
- Restructured campaigns around buying intent, with budget weighted to the product lines the data said were winning.
- Set a simple rule: budget only scales where the tracked return justifies it.
Perform · Accountable execution
- Always-on search term policing: 85 negative keywords added across May and June alone, cutting close to $1,000 of wasted spend.
- Monthly reporting against tracked revenue, not traffic.
