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Case studies · Australia

Real businesses. Real numbers. Real revenue.

Every result below is an actual 3P Digital engagement, built with the same method: find the advantage your competitors missed, build a strategy around it, then execute and report against revenue.

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Trusted by 7,280+ Australian businesses · 10+ years experience · Google Partner

A snapshot of the results

46:1
SEO ROI
Automotive / B2B
+292%
Conversion rate
Construction
$2M
New revenue
Recruitment
574
More leads
Building & pest, QLD
Generated while cutting that client's Google Ads spend 63.5%.

The method behind every result

Profile. Plan. Perform.

None of these wins came from a cookie-cutter package. Each one followed the same three phases, applied to a different business.

Profile

Deep discovery

We interview your best customers and map the market to find the advantage hiding in plain sight, the one your competitors have missed.

Plan

Strategic blueprint

Positioning, messaging and offers built around that advantage, so every dollar of spend is pointed at buyers, not vanity traffic.

Perform

Accountable execution

Ads, content, SEO and CRM, all reported against leads and revenue on a live dashboard. Month to month, no lock-in.

The full 3P journey

Three businesses, start to finish.

See how Profile intelligence and Plan strategy translate into Perform results you can measure.

Construction & renovation6-month engagement

MEC Builders

The challenge

Spending $8,000 a month on Google Ads with a cost per lead of $247 and a conversion rate of just 1.2%. The ads were attracting price shoppers, not serious buyers. Three previous agencies had failed to move the numbers.

The results

63%
lower cost per lead ($247 to $91)
+292%
higher conversion rate (1.2% to 4.7%)
55%
shorter sales cycle (47 to 21 days)
$67K
average project value (up from $52K)
“The Profile phase uncovered insights we had never seen, even after 15 years in business. The Plan gave us clarity and differentiation. The Perform results speak for themselves. This is the best marketing investment we have ever made.”
Director, MEC Builders

The 3P framework journey

Profile · Deep discovery

  • Interviews with their 20 most profitable clients showed most were first-time renovators aged 35 to 45 in inner-city suburbs who valued transparent pricing and guaranteed timelines over the lowest quote.
  • Every competitor was targeting generic homeowners with quality workmanship messaging, so a clear gap in positioning opened up.

Plan · Strategic blueprint

  • Positioned MEC as the construction company for first-time renovators who hate surprises.
  • Built a messaging framework around transparent pricing, guaranteed timelines and plain-English communication.
  • Created a Free First-Timer Consultation as the entry offer to qualify and nurture leads.

Perform · Accountable execution

  • Rebuilt Google Ads around first-timer search terms.
  • Rewrote every ad and landing page to match the new messaging.
  • Added CRM automation to nurture leads with educational content, and trained the sales team on the new positioning.
Recruitment / professional services8-month engagement

Tech recruitment agency

The challenge

Competing against 200-plus generic recruiters, forced to compete on price, with six-month sales cycles and an average placement fee of $15K. No clear differentiation, and deals were going to larger, established competitors.

The results

+87%
higher average placement fee ($15K to $28K)
2mo
sales cycle, down from 6 months
$2M
new revenue from niche positioning
15%
market share in tech scale-up recruitment (from 0%)
“The Profile phase identified a blue ocean opportunity we had never considered. The Plan gave us a positioning strategy that eliminated almost all of our competition. The Perform results have been transformational. We are now the go-to recruiter for tech scale-ups in Sydney.”
Founder, Tech Recruitment Agency

The 3P framework journey

Profile · Deep discovery

  • Research showed most of their profitable placements were for tech scale-ups (Series A to Series C), not corporates or startups.
  • No recruiter in Sydney was positioned specifically for that niche, and the segment was growing year on year.

Plan · Strategic blueprint

  • Repositioned as the only recruitment agency in Sydney specialising in tech scale-ups.
  • Built messaging around scale-up challenges: rapid hiring, cultural fit and technical expertise.
  • Created a Scale-Up Hiring Audit as the lead magnet, with content aimed at founders and HR leaders.

Perform · Accountable execution

  • Rebuilt the website around the niche, with scale-up proof front and centre.
  • Launched LinkedIn outreach to scale-up founders and HR leaders.
  • Created SEO content for scale-up hiring and built partnerships with VC firms and accelerators.
Automotive / B2B12-month engagement

Automotive parts supplier

The challenge

A national parts supplier was plateauing and losing market share to online competitors. SEO traffic was high but conversion was low, and the business was over-reliant on retail customers. They needed a new growth strategy.

The results

46:1
SEO ROI from trade-focused content
$2.3M
new B2B revenue in the first 12 months
+127%
more qualified trade leads
+34%
higher average order value (trade vs retail)
“The Profile phase uncovered a massive opportunity we had been ignoring for years. The Plan gave us a clear strategy to capture it. The Perform execution has been flawless. We have opened an entirely new revenue stream.”
Managing Director, Automotive Parts Supplier

The 3P framework journey

Profile · Deep discovery

  • Every competitor was focused on retail DIY car owners and ignoring the B2B trade market of mechanics, workshops and repair shops.
  • Their highest-value customers were trade buyers, yet all of the marketing spoke to retail.

Plan · Strategic blueprint

  • Repositioned from a parts retailer to a trade-focused parts supplier.
  • Built a dual-brand strategy: a retail brand for DIY, a trade brand for mechanics and workshops.
  • Created trade messaging around bulk pricing, fast delivery and technical support, with a trade account and loyalty program.

Perform · Accountable execution

  • Launched a separate trade-focused site with bulk pricing and trade accounts.
  • Targeted trade keywords with SEO and ran outbound to mechanics and workshops.
  • Built trade-specific content: installation guides, technical specs and product comparisons.

More real results

The same method, more industries.

574More qualified leads
Building & pest, QLD

Generated while cutting Google Ads spend 63.5%. The owner went from a sole operator to hiring extra staff to keep up with demand.

+46%Organic traffic
B2B services

Authority rebuilding and an E-E-A-T-led content engine moved commercial keywords off page two and restored steady organic growth.

Proof it works

Numbers we can stand behind.

46:1
SEO ROI
Automotive / B2B
+292%
Conversion rate
Construction
$2M
New revenue
Recruitment

Case Study Questions

Straight answers on what these results mean for your business.

Yes. Every number on this page comes from real 3P Digital engagements: the cost per lead, conversion rate, placement fee, lead volume and revenue figures are all actual client outcomes. We only publish results we can stand behind.

Results depend on your market, starting point and goals, so we will not promise an exact number before we understand your situation. What every result here has in common is the same method: find your real advantage, build a strategy around it, then execute and report against revenue. That is what we would do for you.

Three phases. Profile is deep discovery, where we interview your customers and study the market. Plan turns that into positioning, messaging and offers. Perform is the execution across ads, SEO, content and CRM, tracked on a live dashboard so you see leads and revenue, not just rankings or clicks.

Paid channels can move within weeks once targeting and message-match are sorted. SEO and organic growth compound over months. The case studies here run from six to twelve months, which is a realistic window to rebuild positioning and see it show up in revenue.

No. We work month to month. We would rather earn your business every month than hold you to a long agreement, and our pay-on-performance options tie part of our fee to the results we deliver.

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