Ecommerce SEO · Australia
Ecommerce SEO that grows store revenue, not just rankings.
Product pages, category pages and the technical work behind them, optimised for the searches that actually sell. For Shopify, Magento, BigCommerce and beyond.
Trusted by 7,280+ Australian businesses · 10+ years experience · Google Partner
Every part of your store that ranks and sells
- Product pages: titles, descriptions, schema and images
- Category and collection pages for high-intent searches
- Technical SEO: speed, crawl budget and duplicate control
- Faceted navigation and large catalogue indexing
- Google Shopping feed and Merchant Center readiness
- Reporting against sales and conversions, not just rankings
Why our ecommerce SEO is different
Specialist ecommerce SEO, priced fairly.
Online stores have moving parts most agencies are not set up for. We build the work around how ecommerce actually ranks and converts.
Built for stores, not just sites
Product variants, faceted navigation and large catalogues break standard SEO. We optimise for the way ecommerce actually works, from a single SKU to thousands.
Revenue, not vanity rankings
We target commercial, ready-to-buy searches and report against sales and conversions on a live dashboard, not a screenshot of where a keyword sits this week.
Delivered under your SEO plan
Ecommerce SEO runs inside our wider SEO service from $800 a month, about half the typical agency floor. Month to month, no lock-in.
What's included
Everything your store needs to rank.
Six disciplines, run together so they compound. Explore each one in detail.
Product Page Optimisation
Make every product page rank and convert with titles, descriptions and schema built for buyers.
- Product title optimisation
- Meta descriptions for products
- Product schema markup
- Image alt text
Category Page SEO
Structure category and collection pages to capture high-intent commercial keywords.
- Category page architecture
- Faceted navigation control
- Internal linking strategy
- Category content
Technical Ecommerce SEO
Solve the technical issues unique to ecommerce platforms and large product catalogues.
- Site speed and Core Web Vitals
- Crawl budget optimisation
- Duplicate content control
- Mobile-first indexing
Ecommerce Keyword Research
Find the commercial keywords that drive qualified traffic and sales to your store.
- Commercial keyword analysis
- Competitor keyword research
- Long-tail product terms
- Seasonal planning
Conversion Rate Optimisation
Optimise your store for search engines and for turning visitors into customers.
- Landing page optimisation
- User experience improvements
- A/B testing
- Conversion tracking
Local Ecommerce SEO
Win local and Google Shopping visibility for retail and location-based stores.
- Local product listings
- Google Shopping setup
- Local inventory SEO
- Store locator optimisation
Why ecommerce SEO is harder
More than "more keywords".
Ecommerce SEO takes product data mastery, category architecture and platform-specific technical work that standard SEO simply does not account for.
Product and variant complexity: titles, attributes, options and indexing rules across thousands of SKUs.
Faceted navigation and filters: controlling crawl and duplication across colour, size, price and availability.
Category architecture: scalable collection hierarchies, internal linking and sensible pagination.
Structured data depth: Product, Offer, Review and AggregateRating signals that lift click-through.
Merchant Center alignment: feed quality, GTINs, shipping and returns for Google Shopping visibility.
Revenue-first measurement: SKU-level ranking impact, conversion rate, average order value and margin.
Platform specialists
Deep expertise on the platforms you run.
Every platform has its own SEO quirks. We know them, and we have dedicated guides for the big three.
Shopify SEO
Liquid theme speed, collection and product URLs, app bloat and Shopify Markets.
Learn moreMagento SEO
Layered navigation, multi-store, large catalogue crawl budget and Adobe Commerce.
Learn moreBigCommerce SEO
Native SEO features, Stencil theme speed and category and brand page architecture.
Learn moreOur capabilities
The full ecommerce SEO toolkit, in one team.
Category & collection strategy
Information architecture, pagination and internal linking that scales.
Commercial keyword mapping
High-intent terms mapped to categories, products and filters.
Technical ecommerce SEO
Facets, canonicals, crawl budget, rendering and site speed.
Structured data & reviews
Product, Offer and Review schema with rating aggregation.
Feed & Merchant Center
Data quality, variants, shipping and returns, and policy checks.
International & multi-store
Hreflang, regional stock and localised merchandising.
Pricing
Ecommerce SEO is delivered under our SEO service, from $800 a month.
About half the typical agency floor. Your ecommerce work sits inside one SEO strategy and one invoice, scoped to your platform and catalogue. Month to month, no lock-in.
Our Ecommerce SEO Process
A systematic approach that grows your store's traffic, rankings and revenue at every stage, with a prioritised action plan from day one.
What we deliver:
Your Ecommerce SEO Timeline
Click on any step to view details
Ready to grow your store?
Book an audit and get a prioritised plan for your product and category pages.
Ecommerce SEO Frequently Asked Questions
Straight answers on what ecommerce SEO covers, cost, platforms and timelines.
Ecommerce SEO is search engine optimisation built for online stores. On top of the usual technical and content work, it deals with challenges that standard SEO does not: product variants, faceted navigation, large catalogues, shopping feeds, and conversion-focused product and category pages. The goal is to rank the pages that actually sell, then turn that traffic into revenue.
Ecommerce SEO is delivered under our standard SEO service, which starts at $800 a month, about half the typical agency floor. The right scope depends on your platform, catalogue size and competition. It is month to month with no lock-in, so you can scale up or pause whenever you need.
We work across all the major platforms, including Shopify, Magento (Adobe Commerce), BigCommerce, WooCommerce, Salesforce Commerce Cloud and headless builds on Next.js. We have dedicated pages for Shopify, Magento and BigCommerce, and the same principles apply to custom and headless stores.
Most stores see measurable movement within about 90 days, with results compounding from there. Quick wins like product and category page fixes can land sooner, while authority and competitive category rankings build over time. SEO keeps paying off long after the work is done, unlike paid ads that stop the day you stop spending.
Yes. Product pages and category pages are the core of ecommerce SEO. We optimise product titles, descriptions, images and schema, and we structure category and collection pages to capture high-intent commercial searches. You can read more on our product page optimisation and category page SEO pages.
Yes. We align your product feed and Merchant Center setup for Google Shopping visibility, and for retail and location-based stores we handle local ecommerce SEO, including local product listings and store locator optimisation. See our local ecommerce SEO page for detail.
Ready to grow your store's organic revenue?
Get a free ecommerce SEO audit and a prioritised action plan for your product and category pages. No obligation, no jargon.