Product Page Optimisation Services

Our product title optimisation process combines SEO best practices with conversion psychology to create titles that rank well and sell effectively. We research high-intent commercial keywords specific to each product, analyse competitor titles, and incorporate brand names, key features, and benefits. Our product title optimisation includes keyword placement at the beginning, character limit optimisation for different platforms, and A/B testing to find the most effective variations. We ensure titles are descriptive enough for search engines while being compelling for customers. For Australian ecommerce stores, we also consider local search patterns and terminology. Our optimised product titles typically improve search rankings by 40-60 positions and increase click-through rates by 25-35%, directly contributing to higher product sales and better overall ecommerce performance.

Our product description SEO goes far beyond regular copywriting by combining persuasive sales copy with technical SEO optimisation. We research product-specific keywords, analyse search intent, and create descriptions that satisfy both search engines and customers. Our product description SEO includes strategic keyword placement, optimal length for SEO (typically 300-500 words), feature and benefit integration, and readability optimisation. We also incorporate related keywords, answer common customer questions, and include technical specifications that search engines value. Unlike generic product descriptions, our SEO-optimised versions are designed to rank for multiple related keywords while addressing customer concerns and objections. This approach typically results in 50-70% higher search visibility and 20-30% better conversion rates compared to standard manufacturer descriptions.

Product image optimisation is critical for ecommerce SEO because images significantly impact page loading speed, user experience, and search visibility. Our product image optimisation includes comprehensive alt text with relevant keywords, proper file naming conventions, image compression for faster loading, and structured data markup for rich snippets. We optimise images for Google Images search, which drives significant ecommerce traffic, and ensure mobile-first loading performance. Poor image optimisation can slow down product pages, hurt search rankings, and reduce conversions. Our optimised product images typically improve page loading speed by 40-60%, increase Google Images traffic by 80-120%, and contribute to better overall search rankings. For Australian ecommerce stores, we also optimise images for local search terms and ensure they display correctly across all devices and platforms.

Product schema markup is structured data code that helps search engines understand your product information, enabling rich snippets in search results. Our product schema markup includes product name, price, availability, reviews, ratings, brand, and specifications. This markup can display star ratings, prices, and availability directly in search results, significantly improving click-through rates. Product schema markup also helps with Google Shopping integration, voice search optimisation, and featured snippets. Our implementation includes Product, Offer, Review, and Organisation schema types, ensuring comprehensive coverage. Australian ecommerce stores with our product schema markup typically see 30-50% higher click-through rates from search results and better visibility in Google Shopping. The rich snippets created by proper schema markup make your products stand out in search results, leading to more qualified traffic and higher conversion rates.

Results from product page optimisation typically begin appearing within 2-4 weeks for immediate improvements like better user experience and conversion rates, while SEO benefits usually become apparent within 6-12 weeks. The timeline depends on your current product page quality, competition level, and how quickly search engines re-crawl your optimised pages. Our product page optimisation clients often see conversion rate improvements within the first month as optimised titles, descriptions, and images provide better user experience. Search ranking improvements typically follow within 2-3 months as search engines recognise the enhanced relevance and quality. For Australian ecommerce stores, we've seen average results of 40-60% ranking improvements and 180% sales increases within 6 months. We provide monthly progress reports showing ranking changes, traffic growth, and conversion improvements, allowing you to track the direct impact of our product page optimisation on your online store's performance.