Shopify SEO · Australia
Shopify SEO that fixes the platform, not just the pages.
Shopify has its own quirks: Liquid templating, duplicate collection URLs, app bloat and rigid page structures. We work in the theme to solve them, then optimise your collections, products and content to rank and sell.
Trusted by 7,280+ Australian businesses · 10+ years experience · Google Partner
- Canonical tags and duplicate-path fixes in Liquid
- Collection and product page optimisation
- Product and review schema (JSON-LD)
- Core Web Vitals, theme and app performance
How much does Shopify SEO cost in Australia?
3P Digital delivers Shopify SEO as part of its SEO service, which starts from $800 a month, about half the typical agency floor, month to month with no lock-in. Because Shopify uses Liquid templating, rigid URLs and app-driven markup, the work happens in the theme layer: canonical and duplicate-content fixes, Core Web Vitals, product schema, and collection and product page optimisation. It is run as one strategy with reporting tied to leads and revenue rather than rankings.
Why our Shopify SEO is different
Specialists who know the platform's quirks.
Generic SEO tactics often stall on Shopify. We work within its constraints and use the theme to scale the work across your whole catalogue.
We work in the theme, not around it
Shopify uses Liquid, rigid URL patterns and app-driven markup. We edit the theme layer directly to roll fixes across thousands of products at once, rather than hand-editing pages one at a time.
Collections and products done properly
Your collection pages target your highest-value category terms. We optimise titles, on-page content and internal links without pushing products below the fold.
Speed that survives the app stack
Apps and drag-and-drop sections quietly add JavaScript and CSS. We trim app bloat, tidy Liquid rendering and lift Core Web Vitals, especially on mobile.
The Shopify SEO challenges we solve
The issues that hold Shopify stores back.
Most of these come from how Shopify is built. Each one is fixable in the theme and in your content.
Duplicate content from collection paths
Shopify can serve the same product on more than one URL (/products/item and /collections/x/products/item), splitting ranking signals.
- Correct canonical tags via Liquid
- Consolidate link equity to primary URLs
- Internal links point to canonical versions
- Clean pagination handling
Theme bloat and Core Web Vitals
Unused scripts from multiple apps and heavy themes drag down LCP and INP, and mobile feels it first.
- Remove unused JavaScript and CSS
- Optimise Liquid rendering
- Lazy load below-the-fold media
- Audit and prune app overhead
Schema and merchant listings
Rich results (ratings, price, availability) lift click-through, but only when the markup is correct and complete.
- JSON-LD product schema via Liquid
- Review and rating aggregation
- Availability and pricing data
- Breadcrumb and collection markup
Content that captures buyers
Product pages alone rarely win category and comparison searches. The blog and collections need to do real work.
- Best-of and comparison articles
- Buying guides that link to products
- Topic clusters around your range
- Collection descriptions that rank
What's included
Technical and content, run as one.
Shopify SEO sits inside our wider SEO service, so the technical work and the content compound together rather than running as separate jobs.
The technical layer, handled in Liquid
- Canonical and duplicate-content fixes
- Core Web Vitals and speed
- Crawlability, indexation and sitemaps
- Schema markup at scale
Collections, products and content
- Collection and product page optimisation
- Keyword and search-intent mapping
- Buying guides and comparison content
- Internal linking architecture
Honest reporting
We report against leads and revenue, not just rankings.
Every Shopify store is different, so we will not promise a number we cannot stand behind. Instead, you get a live dashboard and clear reporting that tie our work to organic traffic, leads and sales. The audit comes first, so you can see the opportunity before you commit to anything.
Shopify SEO Frequently Asked Questions
Straight answers on theme changes, migrations, timelines and cost.
In most cases, yes. Many of the highest-impact fixes (canonical tags, schema, meta data at scale and Core Web Vitals) live in the theme code (Liquid) or in Shopify admin settings, so your visible design stays the same. Some speed work, like removing unused apps or optimising images, can have minor visual effects. We always talk through any change before we make it.
Shopify uses Liquid templating rather than PHP, has URL structures you cannot fully customise, and can create duplicate product URLs through collection paths. Plugins like Yoast do not apply. The work happens in the theme layer and in Shopify settings, so it pays to have someone who knows those specific constraints and how to work within them.
Yes. For migrations (including headless builds on Hydrogen) we map redirects, preserve URL structures where we can, move metadata across and watch rankings closely after launch. That usually means a pre-launch audit, a staging review, 301 redirects and a period of post-migration monitoring.
Technical SEO (Core Web Vitals, crawlability, indexation, canonical tags), duplicate-content analysis, schema review, collection and product page opportunities, internal linking, app overhead and theme efficiency, plus a competitive gap analysis. You get a prioritised action plan with the likely impact of each item.
Technical fixes such as speed and indexation can show within a few weeks. On-page and content work generally takes a couple of months to land in the rankings, and competitive terms can take longer again. SEO compounds, so the work keeps paying off well after it is done.
Shopify SEO is delivered as part of our SEO service, which starts from $800 a month, about half the typical agency floor. It is month to month with no lock-in. See our main SEO page for what is included.
Reviewed by
Alex Frew
Founder, 3P Digital
Shopify SEO at 3P is led by Alex Frew. He served on the Google CEO Advisory Board from 2019 to 2020 and led a group that ran 83 Google BETA programs, 80% of which went on to be adopted globally. Earlier in his career he helped scale CSG from $5M to $330M through its ASX listing.
More about Alex- Google CEO Advisory Board, 2019 to 2020
- Led 83 Google BETA programs, 80% adopted globally
- Scaled CSG from $5M to $330M to ASX listing
- 10+ years in digital marketing
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