Magento & Adobe Commerce SEO · Australia
Magento SEO, built for scale.
Large catalogues, faceted navigation and server-side performance need technical SEO that understands Magento and Adobe Commerce. We point Google at the pages that earn revenue.
Trusted by 7,280+ Australian businesses · 10+ years experience · Google Partner
- Faceted and layered navigation brought under control
- Crawl budget pointed at your money pages, not filter noise
- Core Web Vitals tuned for Magento and Adobe Commerce
- Safe Magento 1 to 2 and Adobe Commerce migrations
How much does Magento SEO cost in Australia?
3P Digital delivers Magento and Adobe Commerce SEO through its SEO service, which starts from $800 a month, about half the typical agency floor, month to month with no lock-in. The work is built for large catalogues: faceted and layered navigation, crawl budget pointed at your money pages, Core Web Vitals at the server and template level, and safe Magento 1 to 2 and Adobe Commerce migrations. It runs as one strategy that chases the searches that bring buyers and reports against leads and revenue, not vanity rankings.
Why a Magento specialist
The platform that breaks generalist SEO.
Magento gives you enormous flexibility, and just as many ways to bury your best pages. The fix is technical depth, not another rankings report.
Built for large catalogues
Thousands of SKUs and deep category trees behave very differently to a small site. We plan indexation and internal linking around that scale from day one.
Technical SEO that respects the stack
Varnish, Fastly, Elasticsearch, Hyva and PWA Studio each shape what is possible. We work with your developers, not around them.
Revenue, not vanity rankings
Your Magento SEO sits inside our wider strategy, so we chase the searches that bring buyers and report against leads and revenue, not screenshots.
The crawl budget problem
When filters quietly swallow your crawl budget.
Filter by size, then colour, then brand, then price, and Magento can generate thousands of near-identical URLs for a single category. Left unmanaged, Google spends its time crawling that noise instead of the category and product pages that actually convert.
We decide which filters deserve to be indexed, contain the rest, and route internal links and crawl priority toward your money pages.
/mens-shoes /mens-shoes?color=black /mens-shoes?color=black&size=10 /mens-shoes?color=black&size=10&brand=x /mens-shoes?color=black&size=10&brand=x&price=100-200
Every extra filter multiplies the URLs Google could crawl. The goal is to keep that under control so your best pages get the attention.
What we handle
Technical SEO across the whole Magento stack.
From navigation and performance to migrations and structured data, run as one strategy so the pieces compound.
Faceted & Layered Navigation
Filter combinations can spawn endless near-duplicate URLs. We decide what should be indexed and contain the rest.
- Parameter handling and canonical strategy
- Strategic indexation of valuable filters
- Noindex and robots rules where they belong
- Internal linking toward category and product pages
Performance & Core Web Vitals
Speed shapes both rankings and conversion. We tune Magento at the server and template level, not just the front end.
- Varnish and Fastly cache configuration
- Elasticsearch and LiveSearch optimisation
- Database query and indexing review
- Hyva, PWA Studio and headless considerations
Migration SEO
Platform moves are where rankings quietly disappear. We plan the transition so organic traffic comes through intact.
- Complete URL mapping and 301 redirect plans
- Magento 1 to 2 and Adobe Commerce moves
- Link equity and canonical preservation
- Post-launch monitoring and recovery
Multi-Store & International
Multiple store views and markets need careful handling to avoid duplicate content and crossed signals.
- Hreflang across store views
- Currency and locale-aware optimisation
- Duplicate content prevention across regions
- Regional keyword and content strategy
Structured Data
Rich results help large catalogues stand out in search. We implement schema that fits your product data.
- Product schema with variants
- Organisation and LocalBusiness markup
- Breadcrumb and FAQ schema
- Review markup where it is genuinely earned
Crawl Budget Management
On a big store, Google should spend its time on pages that earn revenue. We make sure it does.
- Log file analysis to find crawl waste
- Robots and sitemap hygiene
- Pagination and sort-order handling
- Priority routing to high-value pages
Pricing
Part of our SEO service, from $800 a month.
Magento SEO is delivered inside our wider SEO service, about half the typical agency floor. Month to month, no lock-in.
Magento SEO Frequently Asked Questions
Straight answers on migrations, large catalogues, performance and cost.
Yes. Migration SEO is core to what we do. We build a full URL map and 301 redirect plan, preserve link equity and canonical structures, then monitor rankings closely through the transition so organic traffic comes across intact.
Large catalogues live and die by crawl budget. We use parameter handling, robots and sitemap hygiene, internal linking and log file analysis so Google spends its time on the category and product pages that actually earn revenue, rather than endless filter combinations.
Yes, both on-premise Magento 2 and Adobe Commerce Cloud. Each has its own constraints, for example Fastly on Cloud versus more flexible Varnish configuration on-premise, and we optimise within whichever environment you run.
Magento is powerful but complex. Faceted navigation can create huge numbers of URL combinations, layered navigation needs careful management, and real performance gains often sit at the server level. That technical depth is exactly where generalist agencies tend to struggle.
Yes. We are comfortable across Hyva themes, PWA Studio and headless commerce. The focus is the same in each case: fast Core Web Vitals, clean crawlability and content the search engines can actually render and understand.
Magento SEO is delivered through our SEO service, which starts from $800 a month, about half the typical agency floor. It is month to month with no lock-in. You can see the full picture on our main SEO page.
Reviewed by
Alex Frew
Founder, 3P Digital
Magento SEO at 3P is led by Alex Frew. He served on the Google CEO Advisory Board from 2019 to 2020 and led a group that ran 83 Google BETA programs, 80% of which went on to be adopted globally. Earlier in his career he helped scale CSG from $5M to $330M through its ASX listing.
More about Alex- Google CEO Advisory Board, 2019 to 2020
- Led 83 Google BETA programs, 80% adopted globally
- Scaled CSG from $5M to $330M to ASX listing
- 10+ years in digital marketing
Ready to scale your Magento SEO?
Get a free audit of your Magento or Adobe Commerce store. We will map the crawl budget, navigation and performance issues holding your money pages back.