Email marketing and automation · Australia
Turn leads into customers, on autopilot.
Nurture sequences, lifecycle automation and CRM-connected campaigns that follow up for you, so the leads your marketing works hard to earn actually become customers, and customers become repeat buyers.
Trusted by 7,280+ Australian businesses · 10+ years experience · Google Partner
- Welcome and onboarding series
- Lead nurture and drip sequences
- Abandoned cart and enquiry recovery
- Post-purchase and win-back flows
- CRM-connected, fully tracked
What is email marketing automation?
Email marketing automation sends the right email to the right person at the right time based on what they do, so a welcome series, lead nurture sequence or win-back campaign runs in the background instead of one newsletter going to everyone. 3P Digital maps your customer journey, then builds and writes the sequences and connects your email platform to your CRM so contact data, sales stages and behaviour all flow into the right journey. We work across platforms like Mailchimp, ActiveCampaign, HubSpot and Klaviyo, month to month with no lock-in.
Why our automation is different
Email that works while you do.
Most agencies send campaigns and report on opens. We build automated journeys around how your customers actually buy, then connect them to your CRM so nothing falls through the cracks.
Automation tied to revenue, not sends
Your sequences sit inside our Profile and Plan work, so we build the journeys that turn leads into customers and customers into repeat buyers, not email for the sake of a busy calendar.
CRM-connected, not siloed
We wire your email platform to your CRM so contact data, sales stages and behaviour all flow into the right journey. The result is one source of truth, not three disconnected tools.
A senior team behind every send
Strategy, copy and build handled by people who do this every day. You get clean automations and clear reporting, with no lock-in contracts.
Workflows we build
A journey for every stage of the lifecycle.
From the first hello to the repeat purchase, we map and build the sequences that meet your customers where they are.
Welcome and onboarding
Greet new subscribers and customers the moment they raise their hand, set expectations and guide them to a first win.
- New subscriber welcome series
- Customer onboarding sequence
- First-value and activation prompts
Lead nurture sequences
Move prospects from curious to ready with helpful, relevant content that earns trust before the sales conversation.
- Behaviour-triggered drip campaigns
- Segment-specific content tracks
- Sales-ready handoff to your team
Recovery and conversion
Win back the buyers who almost crossed the line, from abandoned carts to quotes that went quiet.
- Abandoned cart and browse recovery
- Quote and enquiry follow-up
- Time-sensitive offer prompts
Lifecycle and retention
Keep customers close after the first sale with journeys that drive repeat purchases, reviews and referrals.
- Post-purchase and replenishment flows
- Win-back and re-engagement campaigns
- Loyalty, review and referral prompts
What's included
Strategy, copy, build and CRM, in one team.
Everything your email marketing needs to run on its own, handled by people who do this every day.
Strategy and journey mapping
We map your customer journey end to end, then design the sequences that match how people actually buy from you.
- Lifecycle and funnel mapping
- Segmentation and audience planning
- Trigger and timing logic
- Goals tied to leads and revenue
Copy, design and build
Engaging, personalised emails written and built for you, then wired into automations that run on their own.
- Subject lines and email copy
- On-brand templates and design
- Automation build and QA testing
- Personalisation and dynamic content
CRM and platform integration
We connect your email platform to your CRM and the rest of your stack so data and journeys stay in sync. Need the CRM itself built or tidied up? That is part of our CRM development work.
- Mailchimp, ActiveCampaign, HubSpot, Klaviyo
- Two-way CRM sync and field mapping
- Lead scoring and stage triggers
- Clean data and deliverability hygiene
Reporting and optimisation
A clear, transparent view of what each journey is doing, with ongoing testing to keep results moving in the right direction.
- Live performance reporting
- Per-journey conversion tracking
- A/B testing on copy and timing
- Ongoing list and segment hygiene
Why businesses trust us
A decade of getting marketing to pay its way.
Email automation is one part of how we help Australian businesses turn attention into revenue. We will not promise a magic open rate, we will build journeys that move real prospects toward a sale and keep customers coming back.
How we build your email automation
A clear path from first audit to journeys that run on their own, with a prioritised roadmap from day one.
What we deliver:
Your automation timeline
Click on any step to view details
Ready to put your email on autopilot?
Book a free strategy session and get a prioritised automation roadmap.
Email Marketing Automation FAQs
Straight answers on platforms, CRM integration and how we work.
It is software that sends the right email to the right person at the right time, based on what they do. Instead of blasting one newsletter to everyone, you build journeys that trigger automatically: a welcome series when someone subscribes, a nurture sequence as a lead warms up, a win-back when a customer goes quiet. Once it is built, it runs in the background and keeps working for you.
We work across the major platforms, including Mailchimp, ActiveCampaign, HubSpot and Klaviyo, and we help you choose the right one if you are starting fresh. The platform matters less than the strategy and the way it connects to your CRM, which is where most of the value comes from.
Yes. Connecting your email platform to your CRM is a core part of what we do, so contact data, sales stages and behaviour all flow into the right journey. If your CRM itself needs building or cleaning up first, that is part of our CRM development work and we can handle both together.
Welcome and onboarding series, lead nurture and drip campaigns, abandoned cart and enquiry recovery, post-purchase and replenishment flows, and win-back and re-engagement campaigns. We map your customer journey first, then build the sequences that match how people actually buy from you.
It sits in the Perform layer of our work, turning the leads your other channels generate into customers, and customers into repeat buyers. It pairs naturally with SEO, paid media and social, which fill the top of the funnel, while automation does the nurturing and follow-up that those channels cannot.
No. We work month to month. We would rather earn your business by doing good work than hold you to a long agreement, and you can scale up or pause whenever you need.
Reviewed by
Alex Frew
Founder, 3P Digital
Email marketing automation at 3P is led by Alex Frew. He served on the Google CEO Advisory Board from 2019 to 2020 and led a group that ran 83 Google BETA programs, 80% of which went on to be adopted globally. Earlier in his career he helped scale CSG from $5M to $330M through its ASX listing.
More about Alex- Google CEO Advisory Board, 2019 to 2020
- Led 83 Google BETA programs, 80% adopted globally
- Scaled CSG from $5M to $330M to ASX listing
- 10+ years in digital marketing
Let your email do the follow-up.
Book a free strategy session and we will map the automations that turn your leads into customers. No obligation, no jargon.