Why Mobile Performance is Non-Negotiable
Google now uses mobile-first indexing, meaning they rank your site based on its mobile version, not desktop. A poor mobile experience does not just frustrate users. It actively hurts your search rankings and costs you customers.
of users won't return to a site that's hard to use on mobile
of mobile visitors leave if a page takes over 3 seconds to load
of mobile searches lead to action within an hour
The 25-Point Mobile Checklist
Items marked with a red flag are critical. Failing these will significantly hurt your conversions and rankings.
Speed and Performance
Touch and Navigation
Readability
Forms and Conversion
Technical Essentials
How to Test Your Mobile Experience
Do not just resize your browser window. Here are the tools the professionals use.
Google Mobile-Friendly Test
search.google.com/test/mobile-friendly
Quick pass/fail test that shows exactly what Google sees
PageSpeed Insights
pagespeed.web.dev
Detailed performance analysis with specific recommendations
BrowserStack
browserstack.com
Test on real devices across hundreds of phone models
Chrome DevTools
Built into Chrome browser
Free device emulation and performance profiling
Common Mobile Mistakes We See on Gold Coast Sites
Huge hero images that take 5+ seconds to load
Compress images and use WebP format. Aim for under 200KB per image.
Tiny buttons that are impossible to tap accurately
Make all clickable elements at least 48x48 pixels with 8px spacing between them.
Contact forms with 10+ fields
On mobile, ask for name, email, and message only. Get additional details later.
Pop-ups that cover the entire screen
Google penalises intrusive interstitials. Use slide-ins or banners instead.
Desktop navigation that does not collapse properly
Use a hamburger menu that opens full-screen for easy navigation on mobile.
Ready to Transform Your Business?
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Why Choose 3P Digital?
Partner with Alex Frew & the team
Strategic + Execution + Accountability
We Profile your business to uncover your unfair advantage, Plan your growth strategy to cut through the noise, and Perform with guaranteed results. The only Australian agency combining all three.
Performance-Based Pricing
Our retainer is tied to your success. Miss targets and our fee reduces. Exceed them and we both win. You only pay for results, not just activity.
Proven Track Record
10+ years experience. Google CEO Advisory Board member. 7280+ clients served. $100M+ in revenue generated. 127% average ROI increase.
Deep Business Intelligence
We don't guess. We start with Profile phase intelligence gathering: customer research, competitive analysis, market positioning. Strategy informed by data, not assumptions.
AI-Enhanced Execution
We use AI to enhance our work, not replace strategic thinking. Faster execution, better optimisation, lower costs. The future of marketing, today.
"I've worked with 5 agencies over 10 years. 3P Digital is the first that actually understood my business and delivered real results. The Profile phase alone was worth 10x the investment."
— CEO, $12M Professional Services CompanyWhat Happens Next?
Book Your Call
Choose a time that works for you. We'll send a calendar invite and preparation questions.
Strategy Session
30-minute call with Alex or a senior strategist. We'll review your business and recommend the best path forward.
Get Started
If it's a good fit, we'll create a custom proposal and kick off your Profile phase within 7 days.