Case Study: Transforming Performance with 3P Digital
Background
Over the past six months, 3P Digital has taken a Queensland-based Building & Pest client’s Google Ads account from average results with Yes Digital to outstanding success. Previously a sole operator, the client now employs additional staff to manage the increased demand due to our efforts.
Results
- Conversions: Increased by 574 leads
- Cost per Conversion: Reduced by $37.93
- Quality Leads: Removed all non serviceable area leads
- Cost per click reduction: Reduced by $12.56 per click on average
Our Approach
Pay-Per-Performance Model
At 3P Digital, our pay-per-performance model ensures our success is tied directly to yours. This unique approach motivates us to consistently deliver optimal results, as we share in both the rewards and the risks.
Strategy and Execution
1. Comprehensive Account Audit:
- Keyword Analysis:
- Identified high-performing keywords and removed low-performing ones.
- Implemented a robust negative keyword list to filter out irrelevant traffic and reduce wasted spend.
- Ad Group Restructuring:
- Restructured ad groups for more precise targeting, ensuring ads were closely matched to relevant search queries.
2. Targeted Ad Campaigns:
- Ad Copy Optimization:
- Developed multiple variations of ad copy to test different messages and calls to action.
- Used dynamic keyword insertion to make ads more relevant to search queries.
- Ad Extensions Utilization:
- Added sitelinks, callout, and structured snippet extensions to enhance ad visibility and provide additional information.
3. Budget Optimization:
- Budget Allocation:
- Shifted budget from underperforming campaigns to high-performing ones to maximize ROI.
- Bid Adjustments:
- Utilized automated bidding strategies, such as Target CPA and Target ROAS, to optimize bids in real time based on performance data.
4. A/B Testing:
- Ad Variations:
- Conducted A/B tests on different ad copies, landing pages, and bid strategies to identify the most effective combinations.
- Landing Page Optimization:
- Tested various landing page designs and content to improve user experience and conversion rates.
5. Conversion Tracking and Analytics:
- Conversion Tracking Setup:
- Implemented precise conversion tracking to measure success accurately, including tracking phone calls and form submissions.
- Data Analysis and Reporting:
- Regularly analyzed performance data to identify trends and areas for improvement.
- Provided detailed performance reports to the client, highlighting key metrics and actionable insights.
Why Choose 3P Digital?
Our commitment to your growth and transparency in our operations sets us apart. We build authentic connections with our clients, ensuring we understand and bring your vision to life. The results speak for themselves: increased conversions, reduced costs, and scalable growth for your business.
For businesses looking to elevate their Google Ads performance, 3P Digital’s tailored, performance-driven approach makes us the right choice. Let’s work together to turn your marketing efforts into measurable success, contact us today.
Alex Frew is a prominent figure in the digital marketing landscape in Queensland, Australia. He is the founder of 3P Digital, an agency that operates on a unique pay-per-performance model. This model aligns the agency’s success directly with the success of its clients, ensuring that if the clients don’t see results, the agency doesn’t get paid. This approach has set 3P Digital apart from traditional digital marketing agencies, which often charge retainers regardless of performance.
Before establishing 3P Digital, Alex co-founded and successfully grew several other digital marketing agencies, including Yes Digital, Digital Six, and 2X Digital. His experience spans over eight years, during which he identified a strong demand among Australian businesses for a marketing agency that shares both the rewards and risks of their marketing efforts.
Alex’s leadership at 3P Digital emphasizes growth, transparency, and authentic client connections. The agency offers a wide range of services, including PPC management, SEO, YouTube SEO, strategy and research, technical SEO audits, and real-time reporting. This comprehensive service offering is designed to meet the diverse needs of their clients and ensure measurable outcomes.
Overall, Alex Frew’s innovative approach and commitment to client success have made him a notable figure in the Queensland digital marketing community.
