King Kong Review
An honest review of King Kong's services, pricing, and approach. Discover why businesses are switching topay-per-performance agenciesthat tie their success to your results.
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Understanding the Different Agency Models
King Kong is a powerhouse for mass-market lead generation. We respect their hustle.
Their high-volume, process-driven model has delivered results for thousands of Australian businesses. But their 12-month lock-in contracts and fixed retainer structure isn't for everyone. If you need a partner who focuses on profit rather than just volume, and who shares risk with you, here's how the models compare.
King Kong
Established Digital Marketing Agency
Agency Information
Key Highlights
- One of Australia's most successful digital marketing agencies since 2014
- Over 7,000 client reviews and $7.8 billion in tracked sales
- Large team with diverse expertise across digital channels
- Comprehensive full-service digital marketing support
- Proven processes refined over 10+ years
- Strong brand presence and marketing authority
The Lock-In Factor
King Kong typically requires 12-month contracts with fixed monthly retainers. This provides them with revenue certainty, but means you're committed regardless of performance. At 3P Digital, we offer month-to-month flexibility with fees that scale based on results. If we underperform, you automatically pay less.
Real Results
How We Outperformed a Traditional Agency for a Melbourne E-commerce Brand
Client Type
Fashion E-commerce ($2M+ annual revenue)
Previous Situation
Paying $8,500/month fixed retainer with declining ROAS
Client switched to our flex-retainer model. We reduced their base fee by 35% while implementing a performance bonus structure. Within 6 months, their revenue increased by 47% and our total fee (including bonuses) was still 15% less than their previous fixed cost.
+47%
Revenue Increase
-35%
Base Fee Reduction
15%
Total Cost Savings
3.2x → 5.1x
ROAS Improvement
Who Each Model Suits Best
King Kong's Traditional Model
Fixed Retainer Pricing
Traditional retainers provide budget certainty and access to established teams. You know exactly what you're paying each month, making financial planning straightforward.
Works Well For:
- Established businesses with predictable budgets who value consistency
- Companies who prefer fixed costs for easier financial planning
- Businesses who want a large, established team with proven processes
- Clients who value the security of working with a well-known brand
- Organisations seeking comprehensive, full-service support
3P Digital's Flex-Retainer
Performance-Linked Investment
The flex-retainer reduces risk during the ramp-up phase and allows you to invest more confidently when results are strong. If we underperform, you automatically pay less.
Works Well For:
- Growth-stage businesses who want agency costs to scale with results
- Performance-focused companies who prefer variable costs tied to outcomes
- Businesses seeking reduced fees when campaigns underperform
- Clients who want to invest aggressively when campaigns are winning
- Organisations seeking a true risk-sharing partnership with their agency
Side-by-Side Model Comparison
A transparent look at how each pricing model works in practice.
| Factor | King Kong (Traditional Retainer) | 3P Digital (Flex-Retainer) |
|---|---|---|
| Monthly Fee Structure | Fixed retainer ($4,000+) | Variable retainer (adjusts with KPIs) |
| Underperformance | Full payment still required | 20-50% fee reduction |
| Target Performance | Full payment | Full payment |
| Overperformance | Same payment (no shared upside) | Increased payment (shared upside) |
| Budget Predictability | High (fixed cost) | Medium (adjusts monthly) |
| Risk Allocation | Client bears all risk | Both share risk and reward |
| Performance Guarantees | No guarantees offered | Built into pricing structure |
| Best For | Budget certainty, established brands | Dynamic investment, growth focus |
How the Flex-Retainer Works
When results don't meet expectations, our fees automatically reduce - no awkward conversations needed.
Hit targets, you pay the full retainer. Fair pricing for meeting agreed KPIs.
Exceed targets, you invest more - but the ROI justifies it. We share in your success.
See Your Custom Pricing Scenario
Get a personalised comparison showing how your agency investment would adjust under different performance scenarios with our flex-retainer model.
Making Your Decision
Neither model is inherently superior - the right choice depends on your specific situation.
Choose King Kong's traditional retainer if:
- You need predictable monthly costs for financial planning
- You value working with an established, well-known brand
- You prefer the security of a large team and proven processes
- You want comprehensive, full-service support
Choose 3P Digital's flex-retainer if:
- You want agency costs to scale with results
- You're willing to pay more when performance is exceptional
- You prefer a risk-sharing partnership model
- You want to invest aggressively when campaigns are winning
Questions to Ask Any Agency (Including Us)
- 1How do you measure success, and how is that tied to your compensation?
- 2What happens if campaigns underperform in the first 3-6 months?
- 3Can you show me case studies with specific ROI numbers?
- 4How do you handle disputes about whether KPIs were achieved?
- 5What's your process for scaling investment when campaigns are successful?
Ready to Explore the Flex-Retainer Model?
See how your agency investment would adjust under different performance scenarios with our transparent pricing calculator.
Frequently Asked Questions
Common questions about King Kong and how they compare to performance-based agencies
Ready to Switch to Pay-Per-Performance?
Stop paying for promises. Start paying for results.
The 3P Digital Difference
Traditional Agencies
- ✗Monthly retainers regardless of results
- ✗Long-term contracts with limited flexibility
- ✗Pay for activity, not outcomes
- ✗Limited transparency and reporting
3P Digital Model
- ✓Pay only for measurable results
- ✓No long-term contracts required
- ✓Aligned incentives for your success
- ✓Complete transparency with real-time reporting