Agency review · Australia
Yes Digital review
An honest look at Yes Digital's services, pricing and approach. We compare it with a performance-aligned model that ties our success to your results.
- Brisbane, Australia
- www.yesdigital.com.au
Compare a performance-aligned quote
See how pricing that moves with your results compares to a fixed Yes Digital retainer.
Agency models compared
Two ways to work with an agency
Yes Digital has built a solid reputation in the Brisbane market. Their local presence and full-service offering is valuable for Queensland businesses.
For businesses wanting face-to-face relationships and a one-stop-shop in Brisbane, Yes Digital delivers. But their traditional retainer model means you're paying the same whether campaigns are crushing it or struggling, and their reporting may not give you the granular transparency you need to understand exactly where your money is going.
Yes Digital
Established digital marketing agency
Agency information
Key highlights
- Founded in 2015
- Based in Brisbane, QLD
- Team of 10-20 employees
- Specialises in Digital Marketing, Web Dev, SEO
The Transparency Question
Traditional agencies often bundle services into monthly retainers, making it difficult to understand exactly what you're paying for and how each dollar contributes to results. At 3P Digital, we provide granular reporting tied directly to performance metrics. You'll always know exactly what's working, what isn't, and where your investment is driving returns.
A real result from our performance-aligned model
A Accommodation client we worked with under our performance-aligned model. These are their real numbers, not a projection.
32 to 74 / month
Enquiries (+130% year on year)
$30.40 to $14.08
Cost per enquiry (54% lower)
~$1,000 / month
Budget (unchanged)
Who each model suits best
Yes Digital's traditional model
Fixed 12-month retainer
Traditional retainers provide budget certainty and access to established teams. You know exactly what you are paying each month, which makes financial planning straightforward.
Works well for:
- Businesses wanting a consistent monthly marketing budget
- Companies preferring established local agency relationships
- Organisations needing full-service digital capabilities in one provider
- Teams who value face-to-face collaboration with their agency
3P Digital's flex-retainer
Performance-aligned, month to month, no lock-in
The flex-retainer aims to reduce risk during the ramp-up phase and lets you invest more confidently when results are strong. If we underperform, we aim to charge you less.
Works well for:
- Businesses wanting fees tied directly to performance metrics
- Companies seeking reduced fees when campaigns underperform
- Organisations comfortable with variable monthly costs based on results
- Teams who prioritise measurable outcomes over fixed deliverables
Side by side
How each pricing model works
A transparent look at how each model plays out in practice.
| Factor | Yes Digital (traditional retainer) | 3P Digital (flex-retainer) |
|---|---|---|
| Monthly fee structure | Fixed retainer ($4,000+) | Variable retainer (adjusts with KPIs) |
| Underperformance | Full payment still required | 20 to 50% fee reduction |
| Target performance | Full payment | Full payment |
| Overperformance | Same payment (no shared upside) | Increased payment (shared upside) |
| Budget predictability | High (fixed cost) | Medium (adjusts monthly) |
| Risk allocation | Client carries the risk | Both share risk and reward |
| Performance alignment | Fees not tied to outcomes | Built into the pricing structure |
| Best for | Budget certainty, established brands | Dynamic investment, growth focus |
How the flex-retainer works
When results fall short of expectations, our fees reduce automatically. No awkward conversations needed.
Hit the agreed targets and you pay the full retainer. Fair pricing for meeting the KPIs.
Exceed the targets and you invest more, but the return justifies it. We share in your success.
See your custom pricing scenario
Get a personalised comparison showing how your agency investment would adjust under different performance scenarios with our flex-retainer model.
Making your decision
Which model fits your business
Neither model is inherently better. The right choice depends on your situation, risk tolerance and growth stage.
Yes Digital's traditional retainer suits you if:
- You need predictable monthly costs for financial planning
- You value working with an established, well-known brand
- You prefer the security of a large team and proven processes
- You want comprehensive, full-service support
3P Digital's flex-retainer suits you if:
- You want agency costs to move with results
- You are happy to invest more when performance is strong
- You prefer a risk-sharing partnership model
- You want to invest with more confidence when campaigns are winning
Questions to ask any agency (including us)
- 1How do you measure success, and how is that tied to your fees?
- 2What happens if campaigns underperform in the first 3 to 6 months?
- 3Can you show me case studies with specific, real numbers?
- 4How do you handle disputes about whether KPIs were achieved?
- 5What is your process for scaling investment when campaigns are working?
Want to explore the flex-retainer model?
See how your agency investment could adjust under different performance scenarios, with no lock-in contract.
Frequently asked questions
Questions, answered honestly
Common questions about Yes Digital and how a performance-aligned model compares.
Ready to Explore Your Options?
Whether you choose Yes Digital or another agency, the most important thing is finding a partner aligned with your business goals. We're happy to discuss how different models might work for your specific situation.
Traditional agencies
- Fixed monthly retainer, regardless of results
- Often locked into long-term contracts
- You carry the risk during the ramp-up
The 3P Digital model
- Performance-aligned investment that moves with results
- Month to month, no lock-in
- We aim to share the risk, not just the upside