Pay Per Performance Marketing · The Growth Partnership
The agency whose invoice goes down if you don't grow.
One flat fee while we build. After that we get paid out of the growth we create, measured in your own accounts, not a dashboard we control.
“We've been burned by an agency before.” Same.
Nearly every business owner we speak to says it. The last agency charged the retainer whether anything moved or not. That is an incentive problem, not a people problem, and reporting never fixes an incentive problem. So we changed the incentive.
How it works
Four terms. That is the whole agreement.
September intake rate. Standard fee $4,000 a month.
Covers everything we do: website, Google and Meta ads, SEO, email, PR and tracking. No add-ons, no change-request invoices.
Ten percent of monthly revenue above your baseline, with a $1,000 floor so the ads and reporting keep running in a flat month.
Trailing twelve-month average from your Xero, set on day one, not month three. Reviewed every six months and re-set upward as you grow.
After month three either side can end it with 30 days notice. No lock-in, no exit fee.
You keep everything. Ad accounts, analytics, domain, site code and email lists sit in your name from day one. We are added as a partner, never the owner.
Proof it works
Results we can show you the account data for.
$132,746 in tracked revenue from $14,028 of ad spend, first half of 2026.
Cost per enquiry cut 54% ($30.40 to $14.08), with the budget unchanged.
200 to 540 organic visits a month in six months of expert-led content.
Numbers pulled from live account data (Google Ads API, Search Console, GA4), last verified July 2026. Clients shown by sector until each approves being named.
“Their performance-based retainer model meant we could scale confidently, knowing their compensation was directly tied to measurable results. We've seen a 143% increase in qualified leads.”
The meter comes first
We read your Xero, not our dashboard.
Every performance deal dies on one question: whose numbers? We took the dashboard out of it. Read-only access to your ledger, a baseline you can check yourself, and a share calculated on revenue, not on anything we get to define.
- 01Day one
Connect GA4, Search Console, your CRM and read-only Xero. Baseline agreed in writing before any work starts.
- 02Days 1 to 90
Profile the market, plan the offer, ship the site and campaigns. Friday weekly wrap with the real numbers.
- 03Month four
Xero revenue minus baseline. We invoice ten percent of the difference or the floor, whichever is higher.
- 04Every six months
Baseline re-set from the trailing twelve. Our share only comes from growth on top of where you now sit.
The numbers
What our fee looks like next to a retainer.
Put in your revenue and the growth you would expect once the engine is running. The chart is the arithmetic, nothing else: a flat $2,000 while we build, then ten percent of the growth with a $1,000 floor.
$4,000 is an assumption. Change it to your real number.
- Monthly growth
- $12,000
- Our share from month 4
- $1,200
- You keep, each month
- $10,800
Only rises if your revenue does.
Paid whether the number moves or not.
What the flat fee buys
The full 3P method, in order, on purpose.
The partnership is not a discount on one service. It is everything we do, run the way we run it for every client: profile the market, plan the play, then perform.
Why we can price it this way: our agents do the work a retainer agency staffs with juniors, keyword research, page builds, ad optimisation, weekly reporting. That cost base funds the flat fee. Why 3P is different.
Built inside engagements like this one
Real sites for Australian businesses.
Who it suits
Roughly $30,000 a month and up, or any online store.
Below that the percentage is too thin to fund the work. If you are earlier than that, our $100 a month website is the better first step and we will say so on the first call.
Who it doesn't
Anyone who wants a report instead of a result.
We still send the Friday wrap, but the number we are judged on is the one in your ledger. If read-only Xero access is a deal-breaker, this is not the model for you, and a standard month-to-month service is.
Questions we get on every call
We don't. The share is calculated on total revenue above the baseline in your Xero. If you grow for a reason that has nothing to do with us, we still share it. If we grow it and the ledger doesn't show it, we don't get paid. Simple beats clever, and simple is what you can check yourself.
The baseline is a trailing twelve-month average, not the last quarter, and it is re-set every six months. A strong December does not get us paid twice, and a quiet February does not get you invoiced for growth that isn't there.
It keeps the ads, reporting and site maintenance running in a month where revenue sits at or below baseline. It is less than half a typical retainer and only applies when the share would otherwise fall under it.
Because the site, tracking, campaigns and content have to be built before they can earn. The flat fee covers that build. Once the engine is running, we move to the share and only get paid when the number moves.
The standard flat fee is $4,000 a month. We take three new partnerships a month, and for the ones that start inside the current month we hold the fee at $2,000 for the whole three-month build. The cap keeps the work hands-on; the rate makes it easier to start now than next quarter. From month four every partner is on the same ten percent share.
You do, from day one. Ad accounts, analytics, domain, website code and email lists are in your name and we are added as a partner. If we part ways, nothing has to be rebuilt or handed back.
Roughly $30,000 a month in revenue, or any online store with tracked sales. Below that, ten percent of growth is too thin to fund the work, and our $100 a month website is the better first step. We will say so on the first call.
Apply
If you don't grow, our invoice goes down.
Put your details in and Alex will call you within one business day. First call is twenty minutes: your numbers, the baseline, and whether the model fits. No pitch deck.
September intake:3 partnerships at $2,000 a month for the three-month build, half the standard fee. Apply by 30 September.
Questions? alex@3pdigital.com.au or 0414 017 980.