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3P Platform · Google Ads agent

See what your Google Ads account is wasting. Then switch it off.

The agent we run across our client accounts, opened up so you can use it on yours. Connect your account, get a free report on the searches you are paying for that will never turn into a sale, and block them in one click.

Free report. No card needed. Nothing in your account is changed.

Example report

Last 12 months

$1,840

spent on 63 searches that are unlikely to ever convert

glazier apprenticeship wages

$212

Job seeker, not a buyer.

how to cut glass at home

$164

DIY question, wants free information.

second hand shower screens

$131

Wants used goods you do not sell.

window tinting car

$97

Different trade altogether.

Illustrative figures for a made-up glass business. Your report uses your own account data.

How it works

Four steps, about ten minutes of your time.

1

Connect

Enter your 10-digit Google Ads customer ID. We send a link request to your account. No password changes hands.

2

Accept

Accept the request in Google Ads, under Admin, then Access and security. It takes about a minute.

3

See the number

The agent reads the last 12 months of search terms and emails your report, usually within a few minutes.

4

Switch it off

On a plan, tick the searches you want blocked and click Apply. Changed your mind? Undo removes the batch.

What it catches

  • DIY and how-to searches when you sell the done-for-you service
  • Job seekers: jobs, careers, wages, apprenticeships, courses
  • Competitor brand names you never meant to bid on
  • Other industries that share a word with yours
  • Free, cheap and second-hand hunters for a paid service
  • Places you do not service

What it never touches

  • Any search that has ever converted is left alone, whatever it cost
  • Searches that include your brand name are left alone
  • Searches close to a keyword you bid on are left alone
  • Anything the agent is unsure about goes in a separate list and is never pre-ticked

You stay in charge

The agent finds it. You decide.

Every search the agent flags comes with a one-line reason in plain words. Nothing is added to your account until you tick it and click Apply. Each batch is saved as one change, and Undo takes that whole change back out.

On the Ads plan the agent checks again every week and emails you only when it finds something new.

Apply

Adds the ticked searches to one shared negative keyword list on your account.

Undo

Removes that batch again. Your account is back where it was.

Disconnect

Removes our access. You can also do it from Google Ads at any time.

Where it comes from

454

negative keywords this agent applied across the accounts we manage in May and June 2026.

$2,920

of spend those negatives returned to searches that convert, over the same two months.

9.5x

return on ad spend for a packaging store over the first half of 2026, with this policing as one part of the work.

Figures from live account data, verified July 2026. Full write-ups in the case studies.

The Ads plan is $149 a month. The check is free.

Flat fee that does not rise with your ad spend. Month to month, pay by card or invoice.

Questions

Do you need my Google password?

No. You accept a manager link request inside your own Google Ads account, the same way any agency is given access. You stay the owner and can remove us from that screen at any time.

Will anything change in my account?

Not until you say so. The free check only reads. On a plan, negative keywords are added when you click Apply, and each batch has an Undo.

What does the free check show?

The dollar figure your account spent on searches that look like clear waste, how many searches that covers, and the five most expensive ones with the reason for each. The full list and the Apply button come with a plan.

What if my account is in good shape?

Then the report says so. On a well-run account the number can be small, and we would rather tell you that than dress it up.

Does it work with Performance Max?

The check reads Search campaigns that use keywords. Performance Max does not expose keywords, so an account running only Performance Max has nothing for this check to read.

How do I pay?

By card or by invoice, your choice at checkout. Either way you get a tax invoice from Xero. It is month to month and you can cancel from your dashboard.

More on access and data: how the platform handles your account.